As a young professional working in the finance industry, Bouchra Ezzahraoui often found herself searching for high-quality jewelry that was both accessible and contemporary. In 2014, she decided to team up with fellow Princeton University graduate, Sophie Kahn. Together, the two founded AUrate , a fine jewelry brand that offers products that are made of high-quality, durable materials and manufactured in New York City.
Founded in 2015, AUrate's online revenue has been growing consistently by 400 percent every year, while its brick-and-mortar retail business has been doubling. Also noteworthy: 40 percent of its customers return for additional purchases, and 90 percent of customers are women.
In addition to Ezzahraoui and Kahn’s mission of providing consumers with stylish and affordable pieces of jewelry, they are educating and empowering others to learn more about what their jewelry is made out of–making gold more democratic. The founders of AUrate have also taken on a social responsibility—with each piece of jewelry that is sold, AUrate will provide a school book to a child in need.